For this project, we were given a location and an industry. After this, we had to find a problem within our location relating to the industry that we got. I received Mexico City as my location and transportation as my industry. My company was made around Hoy No Circula days in Mexico. ¡Hoy! Corremos is a ride-share service that partners with businesses in Mexico City to get all their employees to work on Hoy No Circula days in eco-friendly tuk-tuks. I designed a full brand including a logo, uniforms, business cards, signage, apps, tuk-tuks, and more. The design plays with many of the bright and playful colors found in Hispanic culture and wavy lines to represent movement and change. The Mexican wolf in the logo helps add motion and shows the quickness of the service.
